Meet head coach – James Lamb AKA Coach Chops
My passion for cycling started at a young age with the huge amount of freedom you can get on two wheels.
Since then I have explored just about every aspect of cycling and enjoy helping others achieve their best in their cycling goals.
As a coach, I’m focused on intertwining motivation and science into creating training plans that also fit in with your schedule and life commitments.
I joined the fitness industry when I started completing in mountain bike events in 2003. Teaching Indoor Cycling classes gave me a stage to coach people & raise fitness levels while using music and motivation; but thankfully the industry has come along way since then! Approximately 10 years ago coaching to power arrived and I embraced this scientific based model of coaching proven to get results for all cyclists.
I’ve been using wattbike and ergo trainers long before ZWIFT was born; and the sessions and methods you will experience under my coaching are honed to deliver performance results for all ages and stages of your cycling journey.
I have travelled the globe as a Master ICG Trainer; educating and training other fitness instructors in training with power. I have presented at the largest trade shows; taught on the roof tops of sky scrapers across Asia and in 2022 I reclaimed the Guinness World Record for the longest spin class at 30hrs and 2min 16sec.
I have explored how far my freedom on a bike can take me; completing the 24hr SOLO World Championships and the CROC TROPHY in the space of 3weeks in 2010; Everesting twice; finishing numerous 3 Peaks Challenges; as well as podiums in Crit’s and many MTB XC wins among my 20+years of cycling.
I look forward to working with you to raise the roof on your cycling and help you, like all my Chops Coached Athletes, to reach your goals.
James Lamb (Chops)